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Survey and market research interviewers

UK - Survey and market research interviewers interview people and record their responses to survey and market research questions on a range of topics.

Tasks

  • (a) contacting individuals by telephone or in person and explaining the purpose of the interview
  • (b) asking questions following the outlines of questionnaires and surveys
  • (c) recording responses on paper or entering responses directly into a computer database through computer- assisted interviewing systems
  • (d) identifying and resolving inconsistencies in responses
  • (e) providing feedback to survey sponsors concerning problems in obtaining valid data
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